Social networking took a turn on June 28th 2011, when google announced their new networking site Google+ on Beta, little over a month Google+ has already touch 30 million mark and its a long way of catching Facebook's 750 million mark. As a late starter Google+ had the advantage of watching and learning from other social networking sites and come up with a solution that integrates the best of the 2 networking sites. The important USP of Google+ is the +1 button that has been integrated with Google+ to replicate the like feature on Facebook this has already started playing in search results on Google search.
Based on their experience with other social network, Brands wants to leverage Google+ early as this could be the next game changer in this space. Google announced that Google+ Business will be launched by end of 2011 and has requested companies not to set up business page till then.Only Ford motors company has been allowed to mantain a test page.