A commercial in fewer than 140 characters.

To launch Smart Argentina's Twitter account, @smartArg, BBDO Argentina created what it bills to be the first ever "Twitter commercial." Visitors to Smart Argentina's Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a Smart car traveling through the city as passersby cheer on. Each frame, of course was made out of 140 characters or fewer.

http://creativity-online.com/work/smart-argentina-the-smart-twitter-spot/27137

BBDO Argentina

Can you read this?

Here’s a goodie for you:

Cna yuo raed tihs? Suteids sohw taht olny aoubt 55 prcenet of plepoe can (atculley trheer is no scuh sudty). I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. Tihs sohws us the phaonmneal pweor of the hmuan mnid. Aoccdrnig to rscheearch at an Elingsh Uinervtisy, it dseno’t mtaetr waht oerdr the ltteres in a wrod are in, the olny iproamtnt tihng is taht the frsit and lsat ltteer are in the rghit pclae. The rset of the txet can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but isntaed rades the wrod as a wlohe. Azanmig huh? Yaeh and we awlyas tghuhot slpelnig was ipmorantt!