In Turkey, there is a huge moneybox with a huge aim! It is
not for collecting money. It is for collecting books and toys for the kids of
the families with low income. Starting point of the campaign is the needs of a
child. Each child needs a toy and each child must read the books but the
schoolbooks! Money can not be an obstacle to provide books & toys to those
kids!
2-meter moneybox is
located in the city center and people are bringing their books and the toys
that they do not need any more. The books and the toys collected will be
distributed to the kids.
The campaign is driven by the municipality and the idea is a
great idea for a social solidarity campaign. Besides, the campaign’s hype was
not limited with one city. It took the attentions nationally!
Good idea, good campaign!
