Seth Godin’s new book “We Are All Weird” came out just a few
weeks ago bringing many discussions with it.
The book mainly talks about the death of Mass Marketing and
guides us to Niche Marketing making the statement “We are all weird”.
There are several discussions going in Turkish market,
opinion leaders mostly think that this is not the time for Turkey to stop
giving credit to Mass Marketing and direct the brands to niche marketing due to
their own interests.
We would love to hear your opinions about your market too(because
what I believe so far countries with more independent residents might make a
total different example to it) and needless to say, it is a must-read from Seth
Godin again!
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