Felix Jump

Jump of Felix Baumgartner has been modelled as legos for Vienna Model Maker Fair ad which is going to take place between 25th-28th of October and the video is breaking a record to be viewed on Youtube and shared in social media sites! The magic lies in the fact that the video has just one line in the end rather than bombing the audience with the messaging. Way more striking, way more “loveable & shareable”…

Get the hottest topic at the time, make a remarkable impact on the audience! 

Naked Truth

‘The naked truth about our waitresses is that they only flirt with you to get a better tip.’ is actually written on the outdoor ad of an Irish Bar.  But it is not what you see on the ad.

There are many ways of taking attention to your ad and this one is a tricky one.  But it seems working, isn’t it?

Consumer & The Digital Universe

In 2020, just 7 years to go, what is it going to be like the universe of "things"?

Nearly 30times bigger than the human population on the earth, there will be a mass of digital data!

Result Oriented ‘Motivation’ Campaign for Russian Politicians

In Russia, a local website made a successfull campaign and that campaign could force the politicians to be responsive to the demands of public. It’s obvious that a good idea feeded with a good start and a good follow up process bring success to the campaign easily!

Artichoke Breaker

This had been a well great surprise in our Dubai trip, Z pizza, which had opened up recently near JBR has chosen the slogan “Artichoke Breaker” for staff uniforms. It made a lot of sense to me as a Turkish since we also call the inside of the artichoke as “heart”. I wonder if there is anyone out there missing this “lovely” quote just because of national / lingual differences? 

The Power of Words

See the movie of a blind man who was sitting there on a regular day, without getting enough pennies as he was a beggar but then the Lady in Black walks by accelerating his “income”. 

You change your words and the World of yours will change.

The power of words; the power of MARKETING.

No doubt the lady in Black was a successful marketeer!

More than a Moneybox!

In Turkey, there is a huge moneybox with a huge aim! It is not for collecting money. It is for collecting books and toys for the kids of the families with low income. Starting point of the campaign is the needs of a child. Each child needs a toy and each child must read the books but the schoolbooks! Money can not be an obstacle to provide books & toys to those kids!

 2-meter moneybox is located in the city center and people are bringing their books and the toys that they do not need any more. The books and the toys collected will be distributed to the kids.

The campaign is driven by the municipality and the idea is a great idea for a social solidarity campaign. Besides, the campaign’s hype was not limited with one city. It took the attentions nationally!

Good idea, good campaign!