Content Marketing Now!

Recently there are few trends and topics in marketing which we hear everyday and everywhere.

One is for sure Content Marketing!

The consumers are now very interested in what you produce and lead them to consume! The world is changing, so as the consumer behavior. They want to know what is inside the package rather than the package itself.

Here is a brief description of Content Marketing from Wikipedia:

http://en.wikipedia.org/wiki/Content_marketing

And for a broader perspective on what is going on in the content marketing side of our business Top 42 Content Marketing Blogs are listed by Content Marketing Institute. Here you go with the link, enjoy reading!

http://contentmarketinginstitute.com/top-content-marketing-blogs/

Women's Day Ads

8th of March, Women’s Day has again became the right day to draw attention to violence against women.

Protests, marches, actions, print ads, TVC’s all around but this year there has been a strict discussion about the images that have been used for this act. Show the violence in the images or hide it as it is already known?

The tendancy to show the violence as / is to draw attention had been very popular in the recent few years followed by using celebirities and also replacing men instead of women.

However this year it has been very much not approved by some columnists and opinion leaders since it has started to be “disturbing”.

You will find the exact two works that is flowing in the digital media in the recent week. The second one represents an example of both celebrity usage and violence images as clear as can be. The messaging was “ I could be HER”. On the other hand the other one strikes the message with just the opposite “invisibility”.

Both ways are impressive on my sight but I would rather see works of “solution to stop violence against” and “women insight” in the next campaigns for a change.

What is your master plan for V's Day?

Valentine’s day is on the way…

We are talking about a market with  16 Billion USD worth business volume!

What is your master plan to turn this Valentine’s Day into a big success for your brand ?

Here is a great article with a bunch of “valuable”ideas to turn this day into a big financial success.

http://www.businessinsider.com/the-people-behind-valentines-day-2011-2?op=1

Localization, Globalization or Glocalization?

The Armenian bakerman standing in front of his store with pride in the beginning of 1900's.

He is presenting his bakery in all the different languages spoken at the time within the borders of the country. Armenian, Ottoman, English, Russian, Greek, Georgian...

A perfect example of being global and localized at the same time.

Glocal Bakery in the beginning of 20th Century!

One Billion Rising

ONE IN THREE WOMEN ON THE PLANET WILL BE RAPED OR BEATEN IN HER LIFETIME.

ONE BILLION WOMEN VIOLATED IS AN ATROCITY

ONE BILLION WOMEN DANCING IS A REVOLUTION

On this Valentine's Day, 2013, One Billion Women are raising up to shout out their voice against silence.

You can visit the website http://www.onebillionrising.org and follow the links to their social media accounts to find out where the women are raising in your country / city.

If there is nothing going on in your neighbourhood, you can organize one!

Everywhere will be full of events, PR works and activities. Why not be a part of this one?

One billion women dancing against violence on women is a revolution, let's be a part of it!

Weird Marketing rises or Mass Market is still the King?

Seth Godin’s new book “We Are All Weird” came out just a few weeks ago bringing many discussions with it.

The book mainly talks about the death of Mass Marketing and guides us to Niche Marketing making the statement “We are all weird”.

There are several discussions going in Turkish market, opinion leaders mostly think that this is not the time for Turkey to stop giving credit to Mass Marketing and direct the brands to niche marketing due to their own interests.

We would love to hear your opinions about your market too(because what I believe so far countries with more independent residents might make a total different example to it) and needless to say, it is a must-read from Seth Godin again!

Happy New Year Ladies!

This what we talk about knowing your target audience! Wahey! Well we like Victoria’s Angels too – a dip of motivation always up there, huh?- but this is what we always women needed!

Hopefully in 2014 NYE we will see a huge stage Show with Biscolata Men!

See the 2013 NYE video of Biscolata – a wide variety biscuit brand- which has been communicating the message through some “work of art” !

Felix Jump

Jump of Felix Baumgartner has been modelled as legos for Vienna Model Maker Fair ad which is going to take place between 25th-28th of October and the video is breaking a record to be viewed on Youtube and shared in social media sites! The magic lies in the fact that the video has just one line in the end rather than bombing the audience with the messaging. Way more striking, way more “loveable & shareable”…

Get the hottest topic at the time, make a remarkable impact on the audience! 

Artichoke Breaker

This had been a well great surprise in our Dubai trip, Z pizza, which had opened up recently near JBR has chosen the slogan “Artichoke Breaker” for staff uniforms. It made a lot of sense to me as a Turkish since we also call the inside of the artichoke as “heart”. I wonder if there is anyone out there missing this “lovely” quote just because of national / lingual differences? 

The Power of Words

See the movie of a blind man who was sitting there on a regular day, without getting enough pennies as he was a beggar but then the Lady in Black walks by accelerating his “income”. 

You change your words and the World of yours will change.

The power of words; the power of MARKETING.

No doubt the lady in Black was a successful marketeer!

DNA Project

DNA Project is a non-profit organization which fights against the disturbances of crime scenes. The DNA left in crime scenes has an extreme importance while recognizing the murderers however disturbances in crime scenes have been defined to be at very high rates South Africa.This is why this amazingly clever Project has been brought to life by DNA Project ZA.

The video has been shot in an ordinary day; with the attendance of ordinary citizens at Cape Town train station. Here we see what has happened…

http://dnaproject.co.za/dna-video