Content Marketing Now!

Recently there are few trends and topics in marketing which we hear everyday and everywhere.

One is for sure Content Marketing!

The consumers are now very interested in what you produce and lead them to consume! The world is changing, so as the consumer behavior. They want to know what is inside the package rather than the package itself.

Here is a brief description of Content Marketing from Wikipedia:

http://en.wikipedia.org/wiki/Content_marketing

And for a broader perspective on what is going on in the content marketing side of our business Top 42 Content Marketing Blogs are listed by Content Marketing Institute. Here you go with the link, enjoy reading!

http://contentmarketinginstitute.com/top-content-marketing-blogs/

If there is no water, there is no life.

A nature conservation foundation in Turkey, TEMA, has an advertising to underline the importance of the water on World Water Day by saying ‘If there is no water, there is no life.’ And the copy is highly supported by the creative.

22 March is ‘World Water Day’ since 1993. The day is declared by UN. And according to UNESCO;

·         85% of the world population lives in the driest half of the planet.

·         783 million people do not have access to clean water and almost 2.5 billion do not have access to adequate sanitation. 

·         6 to 8 million people die annually from the consequences of disasters and water-related diseases.

TEMA’s advertising is summarising UNESCO’s data.

No need to say ''attention please''!

A container is becoming a huge shoe box. And that shoe box is being showcased with the products in it at various events, like a music festival. Adidas made this activation at Lollapalooza Music Festival 2011. This box is a great idea to take the attentions to your brand in a festival area!

Women's Day Ads

8th of March, Women’s Day has again became the right day to draw attention to violence against women.

Protests, marches, actions, print ads, TVC’s all around but this year there has been a strict discussion about the images that have been used for this act. Show the violence in the images or hide it as it is already known?

The tendancy to show the violence as / is to draw attention had been very popular in the recent few years followed by using celebirities and also replacing men instead of women.

However this year it has been very much not approved by some columnists and opinion leaders since it has started to be “disturbing”.

You will find the exact two works that is flowing in the digital media in the recent week. The second one represents an example of both celebrity usage and violence images as clear as can be. The messaging was “ I could be HER”. On the other hand the other one strikes the message with just the opposite “invisibility”.

Both ways are impressive on my sight but I would rather see works of “solution to stop violence against” and “women insight” in the next campaigns for a change.

Post Office

A municipality in Turkey made an activation named ''Love Post Office'', to make people happy by supporting them to send postcards during the weekend before Valentine’s Day. With right timing and with the right placement, the activation obviously raised the number of the postcards sent. It was visible that people were highly interested in writing and sending postcards & letters! No email, no sms. Just letters & postcards, like we used to do in the old times. 

You could write on the postcards that municipality provides you in the booth and you only need to know the address of the receiver. The rest is arranged by the municipality.

A nice gift from the municipality for V’s Day.

Sticking in minds with BTTF

I was a little kid when I watched ''Back to the Future'' for the first time on TV. Since that day, BTTF triology is one of my favourites. But of course, I was too ''young'' to recognize the product placements in the triology. Years after, I started to notice them. And I need watch once again to count the exact number of the brands in 3 films. Nike, DeLorean -of course- and Pepsi are the most outstanding ones. But Calvin Klein, Toyota, Pizza Hut are quite remarkable as well. And there are other brands.

First scene of the first movie starts with Nike! 

Nike is quite visible during the second movie too. 

This gray model is still popular for BTFF fans. 

 And DeLorean of course!

Marty McFly: "Are you telling me you built a time machine... out of a DeLorean?!"

Doc Brown: "The way I see it, if you're gonna build a time machine into a car, why not do it with some style?"

And Pepsi!

Calvin Klein's placement is definetly sticking in minds. After the scene below, Lorraine calls Marty as ''Calvin'' till the end of the first movie.

Back to the Future 1 is 28 years old. And, it was a long-term, really long term, and a succesful investment for the brands that had product placements in the BTTF films. 

What is your master plan for V's Day?

Valentine’s day is on the way…

We are talking about a market with  16 Billion USD worth business volume!

What is your master plan to turn this Valentine’s Day into a big success for your brand ?

Here is a great article with a bunch of “valuable”ideas to turn this day into a big financial success.

http://www.businessinsider.com/the-people-behind-valentines-day-2011-2?op=1

V for Valentine

February arrived, countdown for Valentine's Day started. Look around, you'll see many campaigns and  funny ads!

Here are some old succesful ads prepared for Valentine's Day.

Localization, Globalization or Glocalization?

The Armenian bakerman standing in front of his store with pride in the beginning of 1900's.

He is presenting his bakery in all the different languages spoken at the time within the borders of the country. Armenian, Ottoman, English, Russian, Greek, Georgian...

A perfect example of being global and localized at the same time.

Glocal Bakery in the beginning of 20th Century!

Brand New Insurance!

Life insurance? No. Car or home insurance? No. In Turkey, an insurance company created the first digital insurance in the country; Facebook account insurance!

Gunes Sigorta, the insurance company, has created an application on Facebook. With this application, your memories will be stored safely! The company can't protect your account but it can store your posts, comments, photos, likes, videos, etc. They are storing your ''Facebook memories'' for free in a digital book for one year. You only need to ''like'' the application to start your insurance. 

Company is underlining that Turkey is the 7th largest number of Facebook users in the world, with 32 million users. And they aim to provide fun and safety with this application to the users.

Please click to see the application.

Love Mark

Becoming a love mark.. No boundaries.. No language.. Even no currencies!

Mondays Can be Great! by Starbucks

A very well designed, simple yet catchy and very insightful Monday film by Starbucks!

One Billion Rising

ONE IN THREE WOMEN ON THE PLANET WILL BE RAPED OR BEATEN IN HER LIFETIME.

ONE BILLION WOMEN VIOLATED IS AN ATROCITY

ONE BILLION WOMEN DANCING IS A REVOLUTION

On this Valentine's Day, 2013, One Billion Women are raising up to shout out their voice against silence.

You can visit the website http://www.onebillionrising.org and follow the links to their social media accounts to find out where the women are raising in your country / city.

If there is nothing going on in your neighbourhood, you can organize one!

Everywhere will be full of events, PR works and activities. Why not be a part of this one?

One billion women dancing against violence on women is a revolution, let's be a part of it!

Challange accepted?

You really have to trust your product for such a challenging advertisement. And, 3M trusts. They have placed the ad at a bus stop. The product is bulletproof glass. 3M says that it can't be broken. And; ''it's that impossible that here we put $3 million in cash inside the glass and if you can break it, it's yours!'' Challange accepted??


Here, the challange is not for the audience. It's obvious that challange is for the competitors.

Ads to save the planet

As I have said before, advertising is for everyone, planet as well! Here are some remarkable ads to save it.

Weird Marketing rises or Mass Market is still the King?

Seth Godin’s new book “We Are All Weird” came out just a few weeks ago bringing many discussions with it.

The book mainly talks about the death of Mass Marketing and guides us to Niche Marketing making the statement “We are all weird”.

There are several discussions going in Turkish market, opinion leaders mostly think that this is not the time for Turkey to stop giving credit to Mass Marketing and direct the brands to niche marketing due to their own interests.

We would love to hear your opinions about your market too(because what I believe so far countries with more independent residents might make a total different example to it) and needless to say, it is a must-read from Seth Godin again!

Happy New Year Ladies!

This what we talk about knowing your target audience! Wahey! Well we like Victoria’s Angels too – a dip of motivation always up there, huh?- but this is what we always women needed!

Hopefully in 2014 NYE we will see a huge stage Show with Biscolata Men!

See the 2013 NYE video of Biscolata – a wide variety biscuit brand- which has been communicating the message through some “work of art” !

Advertising is for everyone!

Adam Pacitti ,a 24-year old young jobseeker in the UK, made 250 job applications and had only 2 interviews. To make things easier for himself, he made his own campaign! He rent a billboard, he created a website . And the photo of the billboard was retweeted by 7000 Twitter users! 

Career websites out, personal campaigns in! Can't wait to see to see the result of Adam's campaign!

Felix Jump

Jump of Felix Baumgartner has been modelled as legos for Vienna Model Maker Fair ad which is going to take place between 25th-28th of October and the video is breaking a record to be viewed on Youtube and shared in social media sites! The magic lies in the fact that the video has just one line in the end rather than bombing the audience with the messaging. Way more striking, way more “loveable & shareable”…

Get the hottest topic at the time, make a remarkable impact on the audience! 

Naked Truth

‘The naked truth about our waitresses is that they only flirt with you to get a better tip.’ is actually written on the outdoor ad of an Irish Bar.  But it is not what you see on the ad.

There are many ways of taking attention to your ad and this one is a tricky one.  But it seems working, isn’t it?