If there is no water, there is no life.

A nature conservation foundation in Turkey, TEMA, has an advertising to underline the importance of the water on World Water Day by saying ‘If there is no water, there is no life.’ And the copy is highly supported by the creative.

22 March is ‘World Water Day’ since 1993. The day is declared by UN. And according to UNESCO;

·         85% of the world population lives in the driest half of the planet.

·         783 million people do not have access to clean water and almost 2.5 billion do not have access to adequate sanitation. 

·         6 to 8 million people die annually from the consequences of disasters and water-related diseases.

TEMA’s advertising is summarising UNESCO’s data.

No need to say ''attention please''!

A container is becoming a huge shoe box. And that shoe box is being showcased with the products in it at various events, like a music festival. Adidas made this activation at Lollapalooza Music Festival 2011. This box is a great idea to take the attentions to your brand in a festival area!

Post Office

A municipality in Turkey made an activation named ''Love Post Office'', to make people happy by supporting them to send postcards during the weekend before Valentine’s Day. With right timing and with the right placement, the activation obviously raised the number of the postcards sent. It was visible that people were highly interested in writing and sending postcards & letters! No email, no sms. Just letters & postcards, like we used to do in the old times. 

You could write on the postcards that municipality provides you in the booth and you only need to know the address of the receiver. The rest is arranged by the municipality.

A nice gift from the municipality for V’s Day.

Sticking in minds with BTTF

I was a little kid when I watched ''Back to the Future'' for the first time on TV. Since that day, BTTF triology is one of my favourites. But of course, I was too ''young'' to recognize the product placements in the triology. Years after, I started to notice them. And I need watch once again to count the exact number of the brands in 3 films. Nike, DeLorean -of course- and Pepsi are the most outstanding ones. But Calvin Klein, Toyota, Pizza Hut are quite remarkable as well. And there are other brands.

First scene of the first movie starts with Nike! 

Nike is quite visible during the second movie too. 

This gray model is still popular for BTFF fans. 

 And DeLorean of course!

Marty McFly: "Are you telling me you built a time machine... out of a DeLorean?!"

Doc Brown: "The way I see it, if you're gonna build a time machine into a car, why not do it with some style?"

And Pepsi!

Calvin Klein's placement is definetly sticking in minds. After the scene below, Lorraine calls Marty as ''Calvin'' till the end of the first movie.

Back to the Future 1 is 28 years old. And, it was a long-term, really long term, and a succesful investment for the brands that had product placements in the BTTF films. 

V for Valentine

February arrived, countdown for Valentine's Day started. Look around, you'll see many campaigns and  funny ads!

Here are some old succesful ads prepared for Valentine's Day.

Brand New Insurance!

Life insurance? No. Car or home insurance? No. In Turkey, an insurance company created the first digital insurance in the country; Facebook account insurance!

Gunes Sigorta, the insurance company, has created an application on Facebook. With this application, your memories will be stored safely! The company can't protect your account but it can store your posts, comments, photos, likes, videos, etc. They are storing your ''Facebook memories'' for free in a digital book for one year. You only need to ''like'' the application to start your insurance. 

Company is underlining that Turkey is the 7th largest number of Facebook users in the world, with 32 million users. And they aim to provide fun and safety with this application to the users.

Please click to see the application.

Challange accepted?

You really have to trust your product for such a challenging advertisement. And, 3M trusts. They have placed the ad at a bus stop. The product is bulletproof glass. 3M says that it can't be broken. And; ''it's that impossible that here we put $3 million in cash inside the glass and if you can break it, it's yours!'' Challange accepted??


Here, the challange is not for the audience. It's obvious that challange is for the competitors.

Ads to save the planet

As I have said before, advertising is for everyone, planet as well! Here are some remarkable ads to save it.

Advertising is for everyone!

Adam Pacitti ,a 24-year old young jobseeker in the UK, made 250 job applications and had only 2 interviews. To make things easier for himself, he made his own campaign! He rent a billboard, he created a website . And the photo of the billboard was retweeted by 7000 Twitter users! 

Career websites out, personal campaigns in! Can't wait to see to see the result of Adam's campaign!

Naked Truth

‘The naked truth about our waitresses is that they only flirt with you to get a better tip.’ is actually written on the outdoor ad of an Irish Bar.  But it is not what you see on the ad.

There are many ways of taking attention to your ad and this one is a tricky one.  But it seems working, isn’t it?

Result Oriented ‘Motivation’ Campaign for Russian Politicians

In Russia, a local website made a successfull campaign and that campaign could force the politicians to be responsive to the demands of public. It’s obvious that a good idea feeded with a good start and a good follow up process bring success to the campaign easily!

More than a Moneybox!

In Turkey, there is a huge moneybox with a huge aim! It is not for collecting money. It is for collecting books and toys for the kids of the families with low income. Starting point of the campaign is the needs of a child. Each child needs a toy and each child must read the books but the schoolbooks! Money can not be an obstacle to provide books & toys to those kids!

 2-meter moneybox is located in the city center and people are bringing their books and the toys that they do not need any more. The books and the toys collected will be distributed to the kids.

The campaign is driven by the municipality and the idea is a great idea for a social solidarity campaign. Besides, the campaign’s hype was not limited with one city. It took the attentions nationally!

Good idea, good campaign! 

  

What is that?! Oh, it’s an outdoor ad.

Outdoor advertising is being forced to be more and more creative. It must take attentions by giving the right message. But how? In Istanbul, Turkey; an insurance company’s outdoor advertising is taking attentions by the ‘thief’ climbing the balcony! Insurance company is underlining the need of an insurance - because robbery is everywhere, even thieves can try to rob their own office-. ‘’Before thieves’ arrival to you, you come to us.’’is the copy of the ad. The ad is net, simple and quite remarkable.

Be simple, be direct!

Marketing is marketing. Art is art. Complicity in marketing doesn’t help to see the point as clear as it is. Creativity in marketing is not being performed for art. Jack Trout’s book, In Search of the Obvious -The Antidote for Today’s Marketing Mess-, tells us clearly and briefly that marketers need to be simple about their objectives. Being simple is not easy, even it is sometimes more difficult. To differentiate, we do not need to loose our way. Ignore ego, avoid from complicated projects. Prefer clarity instead of confusion.

Even Yuce Zerey, interactive marketing manager of Coca Cola Turkey, is underlin

ing the simplicity during his workshops too. Can we say that successfull marketing guys prefer simplicity and responding basic needs in a simple way?

There is no need for mess. Yes/No questions should be answered by Yes or No,

aren’t they? Starting the answer with ‘Because, if, etc.’ shows you that you will walk away from the simplicity at the beginning. If you see it, stop and take a breath. As a marketer, it will help you.

Now, try this one!