Flash Mob – An Unusual Way of Communicating

I had a mate from our office joined by my former CEO of Bates141 in Sri Lanka (who was in Dubai to collect his award for winning the Young Asia Leadership Award at a very colorful ceremony at the Meriden in Dubai). While we were sitting down to sip some colored water at Barasti, we were talking about some new forms of communication. I had to step down to the gents and when I arrived a few minutes later I found these two gentlemen on a roll, talking about “Flash Mobs”. Hold on! I am in advertising for awhile! I did not know about this?? So I decided to listen and learn what it was as it seemed extremely interesting.

So what is flash mobs? A flash mob is a group of people who gather at a predetermined time and place to perform an unusual act and disappear. For example you could have 50 people from all walks of life come near Carrefour at MOE. None of them know each other yet they have been individually informed by viral media to start yelling at the top of their voice for 10 seconds at a given time and vanish immediately after as if nothing has happened. Why do they do this? Because they can! :)

Such an act can be used to promote brands and products as well. Imagine if 500 people took out a can of coke each from their bags and drank it at the same time in front of Ski Dubai at 6.30pm today! That would be cool! And more importantly they all vanish in 20 seconds back to their shopping in the different parts of the mall.

One of the early examples of a well known flash mob was the April 2006 in London. At various London underground stations, people. It was reported that more than 4,000 people participated at London Victoria Station. This had an impact on the regular service of the system enough for the city's police to begin crowd control and slowly clear people.

Its nice to hear that people power is still the best power to communicate. Even if I had to learn this while the power of water was slowly taking over.

You are what you share, post and tweet!

Facebook, Twitter and now Google+, with these social networks coming up and with its upgrades and competitions to sign up more members the questions remains on how secure is your identity.

From LAN connections to Wi-Fi, from Desktops to Laptops, from laptops to tablets and so forth, there is now unlimited means on how you can access these social networking sites. With these new technologies anyone who is somehow linked to you can always see what you are up to depending on the information that you publish on your page.

It takes about a minute of your time to blurt out what is in your mind; it takes second for the entire world to see what it is that you are thinking about. Joining the army, starting a cult, eating pasta, cooking your favorite dish, hating someone, whatever it is that you do or thinking of doing, always remember that it reflects an image of who you are. Want proof? Here is how would you classify a person by just having an ice cream. There are those who are Direct to the point and would probably post “Craving for some ice cream”, these are people who knows what they want doesn’t matter what ice cream they just want an ice cream. On the other hand there are those who are the picky people who might post something like “craving for some chocolate ice cream with chocolate syrup and nuts topped with whip cream” and would probably followed by :( face at the end, but need I say more about these people. Then there are those who are the undecided type, Chocolate or Vanilla? Strawberry or Rocky Road? or should get a doughnut instead? And they will have a monologue in their mind thinking about what doughnut to get, then will get frustrated and get back to getting ice cream in which they will ask themselves the same questions.

So the next time you blurt something out always remember that the whole world can see what you post. You only have one identity and you might as well protect it.

AMD Launches 'Llano' Vision Technology

Advanced Micro Devices launches its “Llano” platform, the Fusion processors for mainstream desktop and notebook PCs In the Middle East (UAE)

Creative Concepts managed the Llano Launch event for AMD on 20th September 2011.

• The event comprised of product presentations and individual track sessions.
• Event targeting AMD’s Consumer, Commercial and Component partners in the Middle East.
• Demo’s unit on display to experience the Vision Technology.
  

• Ending the event with stunning ‘Extreme Gravity’ performance.

Pushing Photography to the Edge

A stunning image captured by world-class photographer, Guy Farrow, featuring post production by Leeds-based Turn Key’s Creative Director, Richard Colvill has scooped a prestigious Association of Photographers (AOP) Sun Award.

The photograph features Yorkshire-born professional triathlete, Dion Harrison and is part of a series commissioned for his new website; which has also been designed and built by integrated communications agency, Turn Key. Not only did the shoot require highly skilled photography, but also involved hours of careful post-production work.

With over 16 years design industry experience, Richard Colvill specialises in digital retouching and Turn Key clients include prestigious brands such as Porsche and Sony. Richard and Guy have been collaborating on projects for more than eight years; and this is the third time their combined work has been featured in the awards.

The image shows Dion, jumping through glass and was created to demonstrate his incredible strength and fitness. Richard commented, “The concept was derived to establish Dion as one of the best in his field and was used in the website collateral as a campaign to create serious sponsorship opportunities. We had a lot of fun with the photo shoot, breaking creative boundaries, as well as a large amount of glass! It was definitely a challenge, but the dramatic end result makes it worthwhile and I’m delighted to see the image showcased in the awards.”

The AOP Sun Awards showcase and reward the North’s best professional photography, and all winners see their work displayed in a prestigious exhibition which travels around the UK. Birstall-based Guy Farrow is a leader in UK photography and has now been featured in these awards for over 20.

PMS in guys?!

The “got milk?” people have created a website to promote the fact that research has shown that drinking milk can help counter the effects of PMS in women.

This site aims to provide guys with indicators to and weapons against the mood swings of their softer halves.

I think it’s hilarious.

http://everythingidoiswrong.org