Wednesday, 26 October 2011

How to integrate Blogger into Facebook

I thought this would be an interesting entry for our blog.

So this entry is my monthly entry + also a test to see if we properly implemented Blogger into our Facebook feed.

For those who want to do this for their own blog/facebook, access your 'notes' application >> notes settings >> import blog. Easy as that!!

If you have any issues doing it yourself, get in touch with Creative Concepts Advertising and we can help you get it all up and running!

Cheers!!


Email and Lead Generation

Access to emails has never been easier, from your blackberry to your iphone, from your laptop to your tablet. No matter where you are it is always possible to access your emails. That is the reason why numerous companies opt for Email Campaigns as one of their marketing tactics.

Here are a couple of reasons why an Email Campaign is an effective way to communicate your products:

Affordable: compared to print advertising, brochures, commercials, etc the cost of an email campaign is relatively cheaper. One just need an artwork of the email, software and target audience and it is good to go.

Audience: As long as you have a good database you will get good results. Always remember that marketing always involves networking. With every business card acquired, it is a probable client/prospect. Always keep tabs of the contacts that you have they might not be interested today but might find your service useful in the future. You basically have a mine field in every event/conference that you attend to so be sure to always acquire contact details and inform them that you will be in touch.

Instant: Compared to newsletters being delivered at their doorstep email campaigns give instant delivery once it is sent should be able to receive it. This will also help them to give a prompt response if they are interested or not.

Here are just the basic ways on how to touch base with your target audience stay tuned on how you can take this email campaign to another level.

Tuesday, 25 October 2011

Gitex 2011 CREATIVE CONCEPTS ADVERTISING LLC

GITEX one of the largest and most important ICT events around the globe, GITEX delivers a leading platform for ICT professionals from around the world to meet and review a phenomenal showcase of leading technology brands, experience a host of interactive features and engage with industry leaders.

Technology buyers visit GITEX TECHNOLOGY WEEK to source the right products and solutions to deliver continual innovation and transformation for their businesses. At the forefront of the region’s ICT development, GITEX is a pivotal event for over 3,500 international and regional exhibitors each year. Your market is covered as the exhibition attracts senior executives and more than 136,000 ICT professionals from over 135 countries covering a targeted framework of vertical sectors each year.


GITEX SHOPPERS 2011

This year's Gitex Shopper is back with a bang, sporting deals by electronics retailers and gadget manufacturers alike.

This year technology fans could choose a range of bundled deals, gadgets at slashed prices and brand new technology making its first debut at Gitex this year.

Monday, 17 October 2011

How Brands Co-Create Value with Customers

In today’s participatory culture, customers want meaningful relationships with the brands they care about. Innovative companies are rising to the challenge, realizing that customer collaboration is vital to keeping a competitive edge.

A wide spectrum of companies are co-creating value with customers and other stakeholders, including Dell, Hallmark, Intuit, ModCloth, Nike and Starbucks. These trendsetters are inviting customers to brainstorm product ideas, develop new products, improve business processes and answer other customers’ product questions. The benefits are numerous, with companies gaining user insights and customers enjoying higher product satisfaction.

To reap the rewards, companies must face a number of challenges. Management, for example, can be slow to accept user-generated content. And when they do take the leap, they often limit their collaborative initiatives to customers, when involving other stakeholders could create more value for all. Companies also tend to restrict their co-creation activities to discrete moments in the product life cycle. But the greatest benefits can be realized when collaboration centers on building value that enhances a product’s daily use.