MOVEMBER CHANGING THE FACE OF MEN'S HEALTH.

What is Movember All About.

The Movember Foundation was co-founded by Luke Slattery, Travis Garone, Adam Garone and Justin Coghlan in 2004. The Foundation is a not for profit organisation dedicated to having an everlasting impact on the face of men’s health. Movember started in Australia and has since grown to a global movement, running official campaigns in Canada, the United Kingdom, Ireland, United States of America, New Zealand, Spain, the Netherlands, South Africa and Finland. The idea of Movember came from a conversation between Luke Slattery and Travis Garone the year before the Foundation was established. Luke and Travis were watching the world go by and critiquing the comeback of fashion trends from the past when the question was raised, why no return of the moustache? Both felt that the Mo could do with a revival. So, with the seed of an idea, Luke and Travis talked a couple of mates into growing a moustache for one month and with that, Movember was born. In 2003, just 30 Mo Bros took part. The rules were simple; start on Movember 1st clean shaven and spend the remainder of the month growing a Mo. No money was raised; the idea was simply to see who could grow the better moustache. It wasn’t until 2004, having been overwhelmed by the conversations prompted by the previous year’s growth, that the founders decided to develop the idea into a cause that gave birth to the Movember Foundation. Having recognized that men, unlike women, were lacking a way to engage in their own health issues, they saw an opportunity to attach a purpose to growing a Mo, and began to look for a cause for which they could raise a bit of money and awareness in 2004. Together, they came across the Prostate Cancer Foundation of Australia(PCFA) representing a health issue about which very little was known at the time. In 2004, 450 Mo Bros took part and got their mates, friends and families to sponsor the growth of their Mo’s and, to everyone’s surprise, they raised $55,000. It was the largest single donation the PCFA had ever received Today, Movember takes place around the world. Motivated and inspired by what was happening in Australia, a further nine countries- New Zealand, USA, Canada, UK, Finland, the Netherlands, Spain, South Africa and Ireland - now embrace the Mo in an official capacity each November. In addition, Movember is aware of Mo Bros & Sistas supporting the cause right across the globe, from Russia to Dubai, Hong Kong to Denmark and everywhere in between. Movember will continue to work to change established habits and attitudes and make men aware of the health risks they face, thereby increasing early detection, diagnosis and effective treatment. More importantly however, Movember’s success will remain with its ability to stay true to its origins, mates and moustaches, which is how it all began.

Creative Concepts Advertising Dubai - Staff Supporting to raise funds and awareness for men’s health.