Blippar

Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content.  The company launched in the UK in the Summer of 2011 and will be expanding globally throughout 2012. 


Asos Magazine March edition utilised the blippar platform to add an interactive layer to their editorial pages allowing users to 'blipp' items of clothing and see them from all angles with a 'one-click' buy mechanic. Users were also given access to exclusive video content.


Blippar has helped Mercedes-Benz create the world’s first ever augmented reality advertising campaign in car showrooms as part of the ‘Escape The Map’ campaign. The TV ad for the campaign was launched during the weekend, following character Marie as she becomes trapped in her C63 AMG Coupé car in a version of Streetview.


Have a look at what is possible in this video.