Localization, Globalization or Glocalization?

The Armenian bakerman standing in front of his store with pride in the beginning of 1900's.

He is presenting his bakery in all the different languages spoken at the time within the borders of the country. Armenian, Ottoman, English, Russian, Greek, Georgian...

A perfect example of being global and localized at the same time.

Glocal Bakery in the beginning of 20th Century!

Brand New Insurance!

Life insurance? No. Car or home insurance? No. In Turkey, an insurance company created the first digital insurance in the country; Facebook account insurance!

Gunes Sigorta, the insurance company, has created an application on Facebook. With this application, your memories will be stored safely! The company can't protect your account but it can store your posts, comments, photos, likes, videos, etc. They are storing your ''Facebook memories'' for free in a digital book for one year. You only need to ''like'' the application to start your insurance. 

Company is underlining that Turkey is the 7th largest number of Facebook users in the world, with 32 million users. And they aim to provide fun and safety with this application to the users.

Please click to see the application.

Love Mark

Becoming a love mark.. No boundaries.. No language.. Even no currencies!

Mondays Can be Great! by Starbucks

A very well designed, simple yet catchy and very insightful Monday film by Starbucks!

Activation Ideas

A clear understanding between ATL and BTL and some very good activation ideas.

Please click for the awesome campaigns!

One Billion Rising

ONE IN THREE WOMEN ON THE PLANET WILL BE RAPED OR BEATEN IN HER LIFETIME.

ONE BILLION WOMEN VIOLATED IS AN ATROCITY

ONE BILLION WOMEN DANCING IS A REVOLUTION

On this Valentine's Day, 2013, One Billion Women are raising up to shout out their voice against silence.

You can visit the website http://www.onebillionrising.org and follow the links to their social media accounts to find out where the women are raising in your country / city.

If there is nothing going on in your neighbourhood, you can organize one!

Everywhere will be full of events, PR works and activities. Why not be a part of this one?

One billion women dancing against violence on women is a revolution, let's be a part of it!

Challange accepted?

You really have to trust your product for such a challenging advertisement. And, 3M trusts. They have placed the ad at a bus stop. The product is bulletproof glass. 3M says that it can't be broken. And; ''it's that impossible that here we put $3 million in cash inside the glass and if you can break it, it's yours!'' Challange accepted??


Here, the challange is not for the audience. It's obvious that challange is for the competitors.

Ads to save the planet

As I have said before, advertising is for everyone, planet as well! Here are some remarkable ads to save it.

Weird Marketing rises or Mass Market is still the King?

Seth Godin’s new book “We Are All Weird” came out just a few weeks ago bringing many discussions with it.

The book mainly talks about the death of Mass Marketing and guides us to Niche Marketing making the statement “We are all weird”.

There are several discussions going in Turkish market, opinion leaders mostly think that this is not the time for Turkey to stop giving credit to Mass Marketing and direct the brands to niche marketing due to their own interests.

We would love to hear your opinions about your market too(because what I believe so far countries with more independent residents might make a total different example to it) and needless to say, it is a must-read from Seth Godin again!

Happy New Year Ladies!

This what we talk about knowing your target audience! Wahey! Well we like Victoria’s Angels too – a dip of motivation always up there, huh?- but this is what we always women needed!

Hopefully in 2014 NYE we will see a huge stage Show with Biscolata Men!

See the 2013 NYE video of Biscolata – a wide variety biscuit brand- which has been communicating the message through some “work of art” !

Advertising is for everyone!

Adam Pacitti ,a 24-year old young jobseeker in the UK, made 250 job applications and had only 2 interviews. To make things easier for himself, he made his own campaign! He rent a billboard, he created a website . And the photo of the billboard was retweeted by 7000 Twitter users! 

Career websites out, personal campaigns in! Can't wait to see to see the result of Adam's campaign!