If there is no water, there is no life.

A nature conservation foundation in Turkey, TEMA, has an advertising to underline the importance of the water on World Water Day by saying ‘If there is no water, there is no life.’ And the copy is highly supported by the creative.

22 March is ‘World Water Day’ since 1993. The day is declared by UN. And according to UNESCO;

·         85% of the world population lives in the driest half of the planet.

·         783 million people do not have access to clean water and almost 2.5 billion do not have access to adequate sanitation. 

·         6 to 8 million people die annually from the consequences of disasters and water-related diseases.

TEMA’s advertising is summarising UNESCO’s data.