Women's Day Ads

8th of March, Women’s Day has again became the right day to draw attention to violence against women.

Protests, marches, actions, print ads, TVC’s all around but this year there has been a strict discussion about the images that have been used for this act. Show the violence in the images or hide it as it is already known?

The tendancy to show the violence as / is to draw attention had been very popular in the recent few years followed by using celebirities and also replacing men instead of women.

However this year it has been very much not approved by some columnists and opinion leaders since it has started to be “disturbing”.

You will find the exact two works that is flowing in the digital media in the recent week. The second one represents an example of both celebrity usage and violence images as clear as can be. The messaging was “ I could be HER”. On the other hand the other one strikes the message with just the opposite “invisibility”.

Both ways are impressive on my sight but I would rather see works of “solution to stop violence against” and “women insight” in the next campaigns for a change.