A few things to ponder…

Why doesn’t Tarzan have a beard?

Why do we press harder on a remote control when we know the batteries are flat?

Why do banks charge a fee on ‘insufficient funds’ when they know there is not enough?

Why do Kamikaze pilots wear helmets?

Why does someone believe you when you say there are four billion stars, but check when you say the paint is wet?

Whose idea was it to put an ‘S’ in the word ‘lisp’?

What is the speed of darkness?

Why is it that people say they ‘slept like a baby’ when babies wake up every two hours?

If the temperature is zero outside today and it’s going to be twice as cold tomorrow, how cold will it be?

Do married people live longer than single ones or does it only seem longer?

How is it that we put man on the moon before we figured out it would be a good idea to put wheels on luggage?

Why do people pay to go up tall buildings and then put money in binoculars to look at things on the ground?

Did you ever stop and wonder……

Who was the first person to look at a cow and say, ‘I think I’ll squeeze these pink dangly things here, and drink whatever comes out?’

Who was the first person to say, ‘See that chicken there… I’m gonna eat the next thing that comes outta it’s bum.’

Why do toasters always have a setting so high that could burn the toast to a horrible crisp, which no decent human being would eat?

Why is there a light in the fridge and not in the freezer?

Why do people point to their wrist when asking for the time, but don’t point to their bum when they ask where the bathroom is?

Why does your Obstetrician, Gynaecologist leave the room when you get undressed if they are going to look up there anyway?

Why does Goofy stand erect while Pluto remains on all fours? They’re both dogs!

If quizzes are quizzical, what are tests?

If corn oil is made from corn, and vegetable oil is made from vegetables, then what is baby oil made from?

If electricity comes from electrons, does morality come from morons?

Why do the Alphabet song and Twinkle, Twinkle Little Star have the same tune?

Stop singing and read on…….

Do illiterate people get the full effect of Alphabet Soup?

Did you ever notice that when you blow in a dog’s face, he gets mad at you, but when you take him on a car ride, he sticks his head out the window?

Does pushing the elevator button more than once make it arrive faster?

“Thank-You” makes you a better client servicing person.

Came across this article written by Laura Spencer, from North Central Texas- Two Special Words that Will Make Your Clients See You Differently. Even though these might seems like a little word to you, but saying these 2 words does mean a lot to your client at all times.

It shows them that you CARE, APPRECIATE and SINCERE.

It makes them feel that they are IMPORTANT, VALUED and ACKNOWLEDGED.

Five Times to Thank a Client or Prospective Client

Here are five occasions when you should consider thanking a client or prospective client:

1. When they’ve met with you personally. Say something like, “Thank-you for taking the time to meet with me yesterday.”
2. When they’ve interviewed you by phone. Say something like, “Thank-you for considering me for this project.”
3. When they’ve gone out of their way to provide with support for a project. Say something like, “Thank-you for the help and support that you provided on XYZ project.”
4. When you enjoyed the work that you did. Say something like, “Thank-you for giving me the opportunity to work on XYZ project. I really enjoyed it.”
5. When you enjoyed dealing with the client as an individual. Say something like, “Thank-you for working with me on XYZ project. I think that we make a good team.”

BUT, watch out for the “Thanks-You” hurdles:

1. The insincere thank-you. Don’t tell the client that you enjoyed working with them or on their project if you both know it’s not true. Most clients can sense when you’re being insincere.
2. The inappropriate thank-you. Don’t thank your client for the support they gave you if they didn't give you any help, and so on.
3. The overblown thank-you. A thank-you need not be excessive to be effective. Don’t make your client uncomfortable by fawning on him or her or offering inappropriate gifts.

So, now it’s your turn! Thank You :)

STEVE JOBS DIDN’T MAKE ANYTHING - He made it all happen.

I found this interesting article about Steve Jobs. The headline said, “STEVE JOBS DIDNT MAKE ANYTHING” and I wanted to keep on reading it. But then the article ended saying “HE MADE IT HAPPEN” which is what he DID and this is what all leaders do. Enjoy and hope this will give you some inspiration to reach for the stars!

Ashik Jabir-Senior Account Manager

Posted on 16 November 2011 by Dave Trott

Steve Jobs didn’t actually make anything himself.

He wasn’t a designer, an animator, a writer, or an engineer.

But without him none of those guys would have made anything.

Because he made their ideas happen.

Sure, truly creative people come up with wild, exciting ideas.

But unless someone makes it happen, it stays an idea.

And eventually, just like smoke, it dissipates.

Steve Jobs encouraged them to have wild ideas.

The wilder the better.

Then Steve Jobs made those wild ideas happen.

Take the music industry.

MP3 players existed before the iPod.

What was different was Jobs’ clarity of vision.

All the existing MP3 players were really complicated to use.

They were full of buttons and instructions.

More like tiny computers.

Really fiddly and awkward.

Steve Jobs’ vision was to say “The complexity doesn’t belong in the MP3 player. It belongs in the desktop computer.”

And, in that flash of vision, he repositioned the entire market.

All the music downloading would be done on the iMac.

Then the music would be organized, into playlists.

Then they’d be downloaded to the iPod.

So the iPod was as simple as possible, purely for playing.

With just one dial to scroll through the music.

It immediately made everything else obsolete.

In fact the entire system made everything else obsolete.

It was a closed loop.

Because iPods had to be downloaded from iMacs.

So iPods sold iMacs.

Which, in a flash, gave Jobs’ another vision.

He realized he could pull marketing money away from the iMac, a sector where everyone else was competing.

And put it into selling iPods.

He pulled $75 million out of iMac advertising and put it into iPod advertising.

Like he says, the sector didn’t justify a hundredth of that.

But it allowed him to blow all the other MP3s of the water.

Because he was the only manufacturer with a closed-loop system,

He was actually selling iMacs more efficiently by selling iPods.

And he totally dominated the music sector.

Which, in turn, made him able to grow iTunes into a phenomenon.

Because, with that spend, the only music advertising any of the rock celebrities saw was for iPod.

It was bigger than MTV had been.

So no one wanted to be left out.

Because their music was currently being downloaded for free by systems like Napster.

It was costing them a fortune.

If they could get on board the iPod, they’d make money and they’d look cool.

They’d be seen as part of the new wave of music.

People like U2, Bob Dylan, and Mick Jagger began calling Steve Jobs and offering to appear in the advertising for free.

Just to be associated with the iPod.

They wanted the image to rub off on them.

And that’s what Steve Jobs did for the people who make things.

The musicians got to make money from their music.

The designers got to see their innovative designs produced.

The engineers got to see their pipe-dream systems actually built.

All because a bloke who couldn’t play, or design, or build, did something much more important.

He made it all happen.

How to stay on top of Google's search rankings.

In May 2009, a year after being in business, OneNewsPage.com founder Marc Pinter Krainer woke up to see internet traffic on his site turning to almost zilch - that too overnight. Krainer, who had raised money a few months back from investors, was not only red-faced but perplexed too about the reason for this drop. Only later did Krainer discover that the dip was because of Google Penalty, whereby your site will show up lower on Google Search.

"It may have been an accidental deletion, or deliberate. Maybe because it was a competition to Google's own news website," Krainer told ET during an India visit. The reason for the penalty, he says is still unknown. But it hurt him very badly because like thousands of websites, being crawled by a Google Search crawler is a must for OneNewsPage.com to generate traffic.

Websites face Google Penalty - also called the Sandbox Effect - where they may be subject to filtering to prevent them having their full impact. It occurs when a website doesn't conform to its standards in terms of quality, content or is found using subversive optimisation techniques.

"If a site isn't appearing in Google search results or it's performing more poorly than it once did, one can check out our help centre article to try to identify and fix potential causes of the problem," said a Google spokeswoman.

Subversive optimisation is another reason for such filtering. Historical use of links as a "vote" for ranking web documents can be subject to manipulation. Google has filed patents that seek to qualify or minimise the impact of such manipulation, which Google terms as "link spam". Link spam is driven by search engine optimisers who manipulate Google's page ranking by creating lots of inbound links to a new site from other web sites that they own.

THE PENALTIES

The penalties can be both manual - actually demoting a site -- or algorithmic, where changes in the search algorithm causes a website to move down. For one, a '-30 penalty', which Google applies when a website fails to use effective search optimisation techniques, lowers the site's position on Google.com down by 30 places. A '--60 penalty' will lower your site down by 60 places on search. A '--950 penalty' will make your site slide on Google.com by 95 pages - you are almost not there.

A similar penalty was faced by Adam Raff, CEO and founder of Foundem.com, a UK price comparison site. Like Krainer's, Raff's website also faced a Google Penalty but for three years. Unlike Krainer, Raff went to court following which,the European Union has started investigating Google's Penalty system last year when Foundem, and Microsoft reportedly said that Google was demoting their sites manually since they competed with the search major.

How Brands Stand Test Of Time

Here’s a nice piece of article on how good brands don’t need much of advertising and invariably stand strong to the ‘test of time’. It’s an enjoyably read.

So we as people of the ad world need to bring out the good in a product and move away from trying to hide the negatives. There is always something good…just believe in the product.



http://blog.campaignasia.com/roger-pe/how-brands-stand-tests-of-time/

By Roger Pe

Top tips on how to be a morning person

A pan-European survey of 11,000 people, commissioned by Philips Wake-up Light, has revealed that British people are among the grumpiest in Europe when it comes to waking up in the morning.

The research showed that 90% of us admit that we don't feel refreshed, alert (93%) or ready for the day (68%) first thing in the morning. Furthermore more than 70% of us admit to being negatively affected by darker mornings.
One of the UK's leading sleep experts, Dr Neil Stanley, shares his advice on how you can help yourself become a morning person.
Here are his top five tips for being a 'morning person':
1. Don't rely on coffee to wake you up. The caffeine content of coffee can vary greatly depending on where it's bought or how it's made. In the past, tests have shown that the average cup of coffee does not contain enough milligrams of caffeine to have any pick-me-up effect, so you may actually be getting no benefit at all from the coffee you convince yourself you need to help you start the day.
2. Don't press the snooze button, instead set the alarm for the time you have to wake up and then get up at THAT time. The extra sleep is far more beneficial for your body than the time spent 'snoozing'.
3. Try and have a regular time that you get out of bed, and stick to that time even on the weekends. The body starts preparing itself to wake up one hour before you actually do, so the routine helps the body know when to start to prepare.
4. Alarm clocks can often startle you out of sleep, which is not perhaps the best start to the day. Dawn simulators offer a solution that allows you to wake-up more naturally.
5. Finally, the best way to feel awake and refreshed in the morning is to make sure you get a decent amount of sleep the night before.

Written by; Zoe Zahra, deputy editor, MSN Life & Style

"Mindware celebrates its 20th anniversary"

Value-added distributor Mindware celebrates its 20th anniversary,one of the longest established distributors in the region.









Event Managed by - Creative Concepts Advertising.