Here’s a nice piece of article on how good brands don’t need much of advertising and invariably stand strong to the ‘test of time’. It’s an enjoyably read.
So we as people of the ad world need to bring out the good in a product and move away from trying to hide the negatives. There is always something good…just believe in the product.
http://blog.campaignasia.com/roger-pe/how-brands-stand-tests-of-time/
By Roger Pe
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