Be simple, be direct!

Marketing is marketing. Art is art. Complicity in marketing doesn’t help to see the point as clear as it is. Creativity in marketing is not being performed for art. Jack Trout’s book, In Search of the Obvious -The Antidote for Today’s Marketing Mess-, tells us clearly and briefly that marketers need to be simple about their objectives. Being simple is not easy, even it is sometimes more difficult. To differentiate, we do not need to loose our way. Ignore ego, avoid from complicated projects. Prefer clarity instead of confusion.

Even Yuce Zerey, interactive marketing manager of Coca Cola Turkey, is underlin

ing the simplicity during his workshops too. Can we say that successfull marketing guys prefer simplicity and responding basic needs in a simple way?

There is no need for mess. Yes/No questions should be answered by Yes or No,

aren’t they? Starting the answer with ‘Because, if, etc.’ shows you that you will walk away from the simplicity at the beginning. If you see it, stop and take a breath. As a marketer, it will help you.

Now, try this one!