Outdoor advertising is being forced to be more and more creative. It must take attentions by giving the right message. But how? In Istanbul, Turkey; an insurance company’s outdoor advertising is taking attentions by the ‘thief’ climbing the balcony! Insurance company is underlining the need of an insurance - because robbery is everywhere, even thieves can try to rob their own office-. ‘’Before thieves’ arrival to you, you come to us.’’is the copy of the ad. The ad is net, simple and quite remarkable.
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