A municipality in Turkey made an activation named ''Love Post Office'', to make people happy by supporting them to send postcards during the weekend before Valentine’s Day. With right timing and with the right placement, the activation obviously raised the number of the postcards sent. It was visible that people were highly interested in writing and sending
postcards & letters! No email, no sms. Just letters & postcards, like
we used to do in the old times.
You could write on the postcards that municipality provides
you in the booth and you only need to know the address of the receiver. The
rest is arranged by the municipality.
A nice gift from the municipality for V’s Day.
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