If there is no water, there is no life.

A nature conservation foundation in Turkey, TEMA, has an advertising to underline the importance of the water on World Water Day by saying ‘If there is no water, there is no life.’ And the copy is highly supported by the creative.

22 March is ‘World Water Day’ since 1993. The day is declared by UN. And according to UNESCO;

·         85% of the world population lives in the driest half of the planet.

·         783 million people do not have access to clean water and almost 2.5 billion do not have access to adequate sanitation. 

·         6 to 8 million people die annually from the consequences of disasters and water-related diseases.

TEMA’s advertising is summarising UNESCO’s data.

No need to say ''attention please''!

A container is becoming a huge shoe box. And that shoe box is being showcased with the products in it at various events, like a music festival. Adidas made this activation at Lollapalooza Music Festival 2011. This box is a great idea to take the attentions to your brand in a festival area!

What Do Women Want? At Work, That Is… [INFOGRAPHIC]*

What do you want at work? What does success mean to you? What is your biggest challenge at work? We asked these very questions (and more) to thousands of professional women around the world to better understand the challenges women face in their careers, what success means to them now and how that’s changed over the past 5-10 years.
While some stark differences emerged by country, we uncovered some key global trends. Today, almost two thirds of working women say that success is about achieving the right work-life balance. This is a major shift from 5 to 10 years ago when ‘salary’ topped that list along with an ‘interesting job’ and ‘responsibility’. Interestingly, work-life balance wasn’t really on the radar then.
These findings emerged from our ‘What Women Want @ Work’ study, released today in celebration and support of International Women’s Day on March 8th.

So what’s changed? The upheaval of the global economy has meant fewer staff and resources so we all have to do more with less. The other major factor has been the growth and reliance on technology. We increasingly operate in an ‘always on’ work environment where many of us can’t resist starting and ending our days on our smartphones. The line between work and home life has blurred as technology has become systematically ingrained in our lives. All of this seems to have contributed to women taking stock and reassessing what’s really important to them.
Not surprisingly, our study tells us that working women the world over are looking for one thing above others – greater flexibility. As a working mum of two little boys, I know only too well what a juggling act it can sometimes be. Two out of three of working mums we surveyed agree and ‘would like more flexible work conditions’. Furthermore, there is a strong belief that for the next generation of professional women greater flexibility will be crucial for their success – a whopping 4 out 5 agree with that sentiment.
Other big issues that the study surfaced included concerns over lack of investment in professional development and lack of a clear career path. Encouragingly and despite all this, there is a great deal of confidence and optimism about careers and future opportunities – with 3 out of 4 women believing they can ‘have it all’. Perhaps that’s what women really want.
So where can professional women turn for support? As the world’s largest professional network, LinkedIn is a great place to start.

1. Get career inspiration. Choose someone you admire at your company, check out their LinkedIn profiles and take a look at the steps they took in their careers to be successful.
2. Seek out women mentors. Join LinkedIn Groups for professional women in your industry or region. Make new connections and learn from others.
3. Ask, and you shall receive. If flexibility is an issue where you work, connect with other women on LinkedIn via your own network and utilise LinkedIn Groups to gain advice on how to ask for flexible work conditions. Then, set a plan to present to your manager. You can also research positions similar to your own on LinkedIn to understand the skills required so you can have regular informed conversations about your position.

* Ngaire Moyes, February 28, 2013

Women's Day Ads

8th of March, Women’s Day has again became the right day to draw attention to violence against women.

Protests, marches, actions, print ads, TVC’s all around but this year there has been a strict discussion about the images that have been used for this act. Show the violence in the images or hide it as it is already known?

The tendancy to show the violence as / is to draw attention had been very popular in the recent few years followed by using celebirities and also replacing men instead of women.

However this year it has been very much not approved by some columnists and opinion leaders since it has started to be “disturbing”.

You will find the exact two works that is flowing in the digital media in the recent week. The second one represents an example of both celebrity usage and violence images as clear as can be. The messaging was “ I could be HER”. On the other hand the other one strikes the message with just the opposite “invisibility”.

Both ways are impressive on my sight but I would rather see works of “solution to stop violence against” and “women insight” in the next campaigns for a change.