How Brands Stand Test Of Time

Here’s a nice piece of article on how good brands don’t need much of advertising and invariably stand strong to the ‘test of time’. It’s an enjoyably read.

So we as people of the ad world need to bring out the good in a product and move away from trying to hide the negatives. There is always something good…just believe in the product.



http://blog.campaignasia.com/roger-pe/how-brands-stand-tests-of-time/

By Roger Pe

Top tips on how to be a morning person

A pan-European survey of 11,000 people, commissioned by Philips Wake-up Light, has revealed that British people are among the grumpiest in Europe when it comes to waking up in the morning.

The research showed that 90% of us admit that we don't feel refreshed, alert (93%) or ready for the day (68%) first thing in the morning. Furthermore more than 70% of us admit to being negatively affected by darker mornings.
One of the UK's leading sleep experts, Dr Neil Stanley, shares his advice on how you can help yourself become a morning person.
Here are his top five tips for being a 'morning person':
1. Don't rely on coffee to wake you up. The caffeine content of coffee can vary greatly depending on where it's bought or how it's made. In the past, tests have shown that the average cup of coffee does not contain enough milligrams of caffeine to have any pick-me-up effect, so you may actually be getting no benefit at all from the coffee you convince yourself you need to help you start the day.
2. Don't press the snooze button, instead set the alarm for the time you have to wake up and then get up at THAT time. The extra sleep is far more beneficial for your body than the time spent 'snoozing'.
3. Try and have a regular time that you get out of bed, and stick to that time even on the weekends. The body starts preparing itself to wake up one hour before you actually do, so the routine helps the body know when to start to prepare.
4. Alarm clocks can often startle you out of sleep, which is not perhaps the best start to the day. Dawn simulators offer a solution that allows you to wake-up more naturally.
5. Finally, the best way to feel awake and refreshed in the morning is to make sure you get a decent amount of sleep the night before.

Written by; Zoe Zahra, deputy editor, MSN Life & Style

"Mindware celebrates its 20th anniversary"

Value-added distributor Mindware celebrates its 20th anniversary,one of the longest established distributors in the region.









Event Managed by - Creative Concepts Advertising.

How to integrate Blogger into Facebook

I thought this would be an interesting entry for our blog.

So this entry is my monthly entry + also a test to see if we properly implemented Blogger into our Facebook feed.

For those who want to do this for their own blog/facebook, access your 'notes' application >> notes settings >> import blog. Easy as that!!

If you have any issues doing it yourself, get in touch with Creative Concepts Advertising and we can help you get it all up and running!

Cheers!!

Email and Lead Generation

Access to emails has never been easier, from your blackberry to your iphone, from your laptop to your tablet. No matter where you are it is always possible to access your emails. That is the reason why numerous companies opt for Email Campaigns as one of their marketing tactics.

Here are a couple of reasons why an Email Campaign is an effective way to communicate your products:

Affordable: compared to print advertising, brochures, commercials, etc the cost of an email campaign is relatively cheaper. One just need an artwork of the email, software and target audience and it is good to go.

Audience: As long as you have a good database you will get good results. Always remember that marketing always involves networking. With every business card acquired, it is a probable client/prospect. Always keep tabs of the contacts that you have they might not be interested today but might find your service useful in the future. You basically have a mine field in every event/conference that you attend to so be sure to always acquire contact details and inform them that you will be in touch.

Instant: Compared to newsletters being delivered at their doorstep email campaigns give instant delivery once it is sent should be able to receive it. This will also help them to give a prompt response if they are interested or not.

Here are just the basic ways on how to touch base with your target audience stay tuned on how you can take this email campaign to another level.

Gitex 2011 CREATIVE CONCEPTS ADVERTISING LLC

GITEX one of the largest and most important ICT events around the globe, GITEX delivers a leading platform for ICT professionals from around the world to meet and review a phenomenal showcase of leading technology brands, experience a host of interactive features and engage with industry leaders.

Technology buyers visit GITEX TECHNOLOGY WEEK to source the right products and solutions to deliver continual innovation and transformation for their businesses. At the forefront of the region’s ICT development, GITEX is a pivotal event for over 3,500 international and regional exhibitors each year. Your market is covered as the exhibition attracts senior executives and more than 136,000 ICT professionals from over 135 countries covering a targeted framework of vertical sectors each year.


GITEX SHOPPERS 2011

This year's Gitex Shopper is back with a bang, sporting deals by electronics retailers and gadget manufacturers alike.

This year technology fans could choose a range of bundled deals, gadgets at slashed prices and brand new technology making its first debut at Gitex this year.

How Brands Co-Create Value with Customers

In today’s participatory culture, customers want meaningful relationships with the brands they care about. Innovative companies are rising to the challenge, realizing that customer collaboration is vital to keeping a competitive edge.

A wide spectrum of companies are co-creating value with customers and other stakeholders, including Dell, Hallmark, Intuit, ModCloth, Nike and Starbucks. These trendsetters are inviting customers to brainstorm product ideas, develop new products, improve business processes and answer other customers’ product questions. The benefits are numerous, with companies gaining user insights and customers enjoying higher product satisfaction.

To reap the rewards, companies must face a number of challenges. Management, for example, can be slow to accept user-generated content. And when they do take the leap, they often limit their collaborative initiatives to customers, when involving other stakeholders could create more value for all. Companies also tend to restrict their co-creation activities to discrete moments in the product life cycle. But the greatest benefits can be realized when collaboration centers on building value that enhances a product’s daily use.