Consumer & The Digital Universe

In 2020, just 7 years to go, what is it going to be like the universe of "things"?

Nearly 30times bigger than the human population on the earth, there will be a mass of digital data!

Result Oriented ‘Motivation’ Campaign for Russian Politicians

In Russia, a local website made a successfull campaign and that campaign could force the politicians to be responsive to the demands of public. It’s obvious that a good idea feeded with a good start and a good follow up process bring success to the campaign easily!

Artichoke Breaker

This had been a well great surprise in our Dubai trip, Z pizza, which had opened up recently near JBR has chosen the slogan “Artichoke Breaker” for staff uniforms. It made a lot of sense to me as a Turkish since we also call the inside of the artichoke as “heart”. I wonder if there is anyone out there missing this “lovely” quote just because of national / lingual differences? 

The Power of Words

See the movie of a blind man who was sitting there on a regular day, without getting enough pennies as he was a beggar but then the Lady in Black walks by accelerating his “income”. 

You change your words and the World of yours will change.

The power of words; the power of MARKETING.

No doubt the lady in Black was a successful marketeer!

More than a Moneybox!

In Turkey, there is a huge moneybox with a huge aim! It is not for collecting money. It is for collecting books and toys for the kids of the families with low income. Starting point of the campaign is the needs of a child. Each child needs a toy and each child must read the books but the schoolbooks! Money can not be an obstacle to provide books & toys to those kids!

 2-meter moneybox is located in the city center and people are bringing their books and the toys that they do not need any more. The books and the toys collected will be distributed to the kids.

The campaign is driven by the municipality and the idea is a great idea for a social solidarity campaign. Besides, the campaign’s hype was not limited with one city. It took the attentions nationally!

Good idea, good campaign! 

  

Donuts explained in Social Media terms.

What is that?! Oh, it’s an outdoor ad.

Outdoor advertising is being forced to be more and more creative. It must take attentions by giving the right message. But how? In Istanbul, Turkey; an insurance company’s outdoor advertising is taking attentions by the ‘thief’ climbing the balcony! Insurance company is underlining the need of an insurance - because robbery is everywhere, even thieves can try to rob their own office-. ‘’Before thieves’ arrival to you, you come to us.’’is the copy of the ad. The ad is net, simple and quite remarkable.