The Power of Words

See the movie of a blind man who was sitting there on a regular day, without getting enough pennies as he was a beggar but then the Lady in Black walks by accelerating his “income”. 

You change your words and the World of yours will change.

The power of words; the power of MARKETING.

No doubt the lady in Black was a successful marketeer!

More than a Moneybox!

In Turkey, there is a huge moneybox with a huge aim! It is not for collecting money. It is for collecting books and toys for the kids of the families with low income. Starting point of the campaign is the needs of a child. Each child needs a toy and each child must read the books but the schoolbooks! Money can not be an obstacle to provide books & toys to those kids!

 2-meter moneybox is located in the city center and people are bringing their books and the toys that they do not need any more. The books and the toys collected will be distributed to the kids.

The campaign is driven by the municipality and the idea is a great idea for a social solidarity campaign. Besides, the campaign’s hype was not limited with one city. It took the attentions nationally!

Good idea, good campaign! 

  

Donuts explained in Social Media terms.

What is that?! Oh, it’s an outdoor ad.

Outdoor advertising is being forced to be more and more creative. It must take attentions by giving the right message. But how? In Istanbul, Turkey; an insurance company’s outdoor advertising is taking attentions by the ‘thief’ climbing the balcony! Insurance company is underlining the need of an insurance - because robbery is everywhere, even thieves can try to rob their own office-. ‘’Before thieves’ arrival to you, you come to us.’’is the copy of the ad. The ad is net, simple and quite remarkable.

Be simple, be direct!

Marketing is marketing. Art is art. Complicity in marketing doesn’t help to see the point as clear as it is. Creativity in marketing is not being performed for art. Jack Trout’s book, In Search of the Obvious -The Antidote for Today’s Marketing Mess-, tells us clearly and briefly that marketers need to be simple about their objectives. Being simple is not easy, even it is sometimes more difficult. To differentiate, we do not need to loose our way. Ignore ego, avoid from complicated projects. Prefer clarity instead of confusion.

Even Yuce Zerey, interactive marketing manager of Coca Cola Turkey, is underlin

ing the simplicity during his workshops too. Can we say that successfull marketing guys prefer simplicity and responding basic needs in a simple way?

There is no need for mess. Yes/No questions should be answered by Yes or No,

aren’t they? Starting the answer with ‘Because, if, etc.’ shows you that you will walk away from the simplicity at the beginning. If you see it, stop and take a breath. As a marketer, it will help you.

Now, try this one!

One time hype or sustainability?

You can enter a market with a big Show, demand creating slogans , promising claims but by the end of the day what does it have to do with your permanent success?

Success and sustainable development comes with working for your goal, trying to keep your promise and showing effort to reach your target every single day.

If you do not turn your “must do” list into a routine, if you do not wake up every morning remembering your promise either to yourself or to your clients or to your work sno single chance will stand for you to stand!

Here is what the marketing guru Seth Godin wrote about this basing this idea onto a very common subject of our lives: DIETS. Are you one of those who believes in bikini diets to make you look like Adriana Lima or Brad Pitt in 1 month? I guess not us

http://sethgodin.typepad.com/seths_blog/2012/08/crash-diets-and-good-habits.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29&utm_content=FaceBook

DNA Project

DNA Project is a non-profit organization which fights against the disturbances of crime scenes. The DNA left in crime scenes has an extreme importance while recognizing the murderers however disturbances in crime scenes have been defined to be at very high rates South Africa.This is why this amazingly clever Project has been brought to life by DNA Project ZA.

The video has been shot in an ordinary day; with the attendance of ordinary citizens at Cape Town train station. Here we see what has happened…

http://dnaproject.co.za/dna-video